Women in Animation at UT Dallas - Graphics

ABOUT
The Women in Animation at UT Dallas student chapter at UT Dallas shares the same purpose as our parent international organization- to support and promote the advancement of all underrepresented identities pursuing careers in the film industry.
WIA at its core is about equal representation. We envision a world where we all share equally in the creation, production, and rewards of animation, and provide resources and connections to make it happen.
The WIA Brand Kit
The WIA Brand Kit
To establish a sense of professionalism and promote brand awareness, I worked with our parent Women in Animation organization to establish a set of brand / style guidelines. With my graphic design officers, we studied and applied these guidelines to future marketing materials.
Physical Marketing Materials (posters, flyers, etc.)
It was important for me to incorporate a lot of beautifully painted digital art pieces during our first few weeks of launch, so that we had graphics that were targeted to and would be appreciated by other artists.
*In the Kickoff Poster Drafts and Kickoff Digital Signages shown below, the digital paintings included are by @asyle_draws and @Rokokoro.*
*In the Kickoff Poster Drafts and Kickoff Digital Signages shown below, the digital paintings included are by @asyle_draws and @Rokokoro.*
Kickoff Announcement Poster Drafts & Semester Event Schedule Handout
Digital Marketing Materials (Social Media posts, digital signage, etc.)
The biggest obstacle when creating digital marketing graphics was figuring out how to visually have our mission and message come across quickly before the viewer can scroll past our announcements. Furthermore, keeping these designs clean, to the point, but still aesthetically pleasing was essential.

This WIA Launch Digital Signage was displayed on mounted monitors across campus during the first few weeks of the new semester and was displayed in classrooms while I announced its launch, spoke about our mission/goals for the semester and how students could get involved.
Kickoff Digital Signage Drafts
The finalized graphic was displayed on classroom projectors and various mounted monitors across campus.

HalloWIA Social
For our Halloween Social graphic, I wanted to make sure that a hierarchy of text would be established and that our text block was easily readable against a busier digital art piece.
*The witch digital painting was created by our lovely digital artist, Aliya Lee. You can view more of her work at https://linktr.ee/Anapoix.

Speaker Panel Q&A
We always knew we wanted to do a speaker panel with some artists in the industry, and were extremely excited to have these three lovely ladies share their insights and personal journeys navigating the industry.
*The background digitally painted shape and line elements were created by our lovely marketing coordinator, Navya Adipudi. You can view more of her work at https://linktr.ee/navyaadipudi.
Instagram Development
Instagram Development




Programs Used:
